Changes To Google Search - What you need to know

Low Quality Content

For some time now, Google has had automation and policies in place to help tackle sites that try to game the Google ranking system.  Sites like this often contain low quality content that might be packed with keywords in the hope of shooting up the rankings.

Recently, Google has updated a number of areas to further improve these policies and processes.  You should make sure you are aware of them to be certain that your site continues to rank well.

Low Quality, Unoriginal Content

The March update to Google’s core ranking system helps to identify if a website is unhelpful or gives a poor user experience.  The updates also do a better job of discerning if a website has been designed for a person or a search engine.

Spam Reduction & Scaled Content

Google has had spam policies and spam reduction systems in place for years.  This is an effort to keep the lowest quality content out of search results.

As always, spammers continue to evolve and therefore Google’s systems have to adapt.  This latest update contains changes to address some of the latest spammer techniques and allow Google to take additional targeted actions against these sites.

Likewise, Google is also taking action against sites that use automated processes to generate large amounts of content to manipulate search results.

Site Reputation & Expired Domain Abuse

The final areas that Google is addressing in this update relates to other ways of manipulating search rankings.  These include reputable sites that host low quality content from third parties in an effort to take advantage of the host site's reputation.

Changes have also been made to address the practice of purchasing expired domain names and then using those to post low quality content.

Conclusion

At Kennedy Wood Marketing, we have a deep understanding of Google’s search engine.  We advise clients to keep the website current, fresh and original and to focus on high quality links to other reputable sites.  Consistently producing high quality, original content is still one of the best ways to rank well in search.

In addition, we have a thorough understanding of Search Engine Optimization (SEO) that can ensure that your website ranks well but continues to do so despite the frequent updates to Google’s algorithms.

If you need help with your search ranking, you can contact us