LinkedIn - For Business?
LinkedIn may not be the first platform that you think of when you hear, “social networking”. However, if you're in business, it’s an essential place to be. It may not be the biggest network but it still attracts an enormous amount of users. In addition, it’s consistently rated as the most trusted of the social media platforms out there. That makes it a powerful platform for brand building and lead generation in the world of digital marketing.
In this new series of articles, we will cover the key steps in creating a great LinkedIn page for your business. However, let’s start at the beginning and review why you should consider creating a page for your business in the first place.
Benefits
Let’s start with that enormous user base that we mentioned earlier. LinkedIn is the world’s most active professional networking platform with over 55 million companies and 720 million users. Given this user base, a well constructed LinkedIn Company Page can provide a huge opportunity to build your brand and raise your profile. It also offers a range of other benefits in the process such as…
Lead generation: By publishing your brand / product on Linkedin you can increase purchase intent by 33%. Decision makers are using LinkedIn on a daily basis and this is your chance to get in front of them.
Recruitment: Every minute, three people are recruited through LinkedIn. If you are on the lookout for top talent, this is the place where you need to be seen.
Visibility: LinkedIn is another channel where media can officially reach you and where the public can learn more about you and your company.
Discoverability: Creating a page on LinkedIn is best practice for your Search Engine Optimization (SEO). Having an official page on LinkedIn will help when people Google your business.
First Things First
Now that you’ve decided to go ahead and create a Company Page on LinkedIn, you have some work to do. In the next articles, we will walk you through the process of creating your page and give you our top tips for optimizing the content.
Before you do that, you will need to create a personal LinkedIn account. If you have one already then you are good to go. Not created one yet? Not to worry, follow the link here to find the steps you need to follow. Once you have created your account and your personal page, you’ll be ready for our next article.
We will be running another series of articles later this year specifically addressing how to optimize LinkedIn personal pages. If you can’t wait for that, please reach out to us here to start the conversation and see how we can help.
Summary
A LinkedIn Company Page can be a significant asset for your business. It’s large, trusted user base can be leveraged to help with lead generation, recruitment, company visibility and SEO.
At Kennedy Wood Marketing, we recognize that not all businesses have the time to manage all their social media channels. If you would like to leverage LinkedIn for your business but feel that you don’t have the time or the expertise required, please contact us here. We can help set up your page and assist in managing the content to ensure your page stays vibrant and relevant.
Stay tuned to the blog for more details.