Empowering Small Businesses: A Guide to the Local Enterprise Office Trading Online Voucher Scheme in Ireland
Small businesses in Ireland can unlock the potential of e-business through the Trading Online Voucher (TOV) scheme offered by the Local Enterprise Office (LEO). This initiative aims to assist businesses in enhancing their online presence and e-commerce capabilities, fostering growth in the rapidly evolving digital landscape.
The TOV scheme provides financial support to eligible small businesses, covering up to 50% of qualifying expenses, with a maximum grant of €2,500. This funding is specifically allocated to help businesses establish or enhance their online trading activities.
To avail of the TOV, businesses must meet specific criteria. They should be trading for a minimum of six months, have fewer than ten employees, have limited or no e-commerce presence, a turnover of less than 2 million Euro and be located in the area covered by the LEO to whom they make the application. The scheme targets businesses looking to embrace digital transformation and expand their online reach.
The TOV can be utilized for various digital enhancements, including:
Developing or upgrading an e-commerce website.
Implementing online payment or booking systems.
Enhancing digital marketing strategies.
Exploring avenues for mobile app development.
Providing staff training on digital tools and technologies.
Leveraging the TOV could give your business an improved online presence and increase your brand awareness. This in turn can attract a border audience and potential customers. Implementing an online sales solution can help your business reach customers beyond your physical location boosting sales and revenue.
An online presence also facilitates direct interaction with your customers. This engagement can help you build lasting relationships.
In order to make the most of the TOV, it’s important to plan strategically. Outline clear objectives for your digital project, whether it's website development, e-commerce implementation, or digital marketing. In addition, collaborate with professionals. Engage with experienced web developers, digital marketers, and other professionals to ensure the success of your digital project.
Summary
The Local Enterprise Office Trading Online Voucher scheme provides a valuable opportunity for small businesses in Ireland to thrive in the digital era. By leveraging this initiative, businesses can enhance their online presence, embrace e-commerce, and position themselves for sustained success in an increasingly digital and competitive market.
If you would like help to see how the TOV scheme could help your business, contact Kennedy Wood Marketing. We specialise in helping local businesses grow with a range of services including Digital Marketing, SEO, Analytics, Google for Business and Business Consulting.